Location,TX 77379,USA


Matt Clayton | Business Intelligence & Analytics


Accomplished strategic data analyst with proven success building and managing robust databases and pairing disparate data sets to extract insights, identify patterns, and offer actionable guidance to business leaders. Experience with in-depth spectrum auction analysis and executive communication. Strong proficiency in SQL, Python, Excel, Tableau, and other data analysis tools.

Professional Experience

Data Analyst
Mindlance @ Apple – Cupertino, CA (Remote)

2023 – present

Pivotal role standing up an org-wide analytic infrastructure and culture to ensure data-driven decision-making.

  • Collaborating with cross-functional teams to create seamless processes for uncovering and sharing insights.
  • Demonstrated business impacts of training on sales performance to global heads of retail resulting in renewed investment and tops-down guidance to encourage training completions worldwide.

Data Business Analyst
Meta – Menlo Park, CA (Remote)

2021 – 2023

Worked independently to evaluate critical data assets, create solutions to fill gaps, and assess program health.

  • Created detailed documentation of data sources and pipelines resulting in numerous efficiency improvements.
  • Communicated and collaborated with global team to create compelling analyses, reports, and data visualizations of cross-functional processes resulting in a 40% improvement to task turnaround time.

Learning Business Analyst @ Facebook
ttcInnovations – Carlsbad, CA (Remote)

2021 – 2021

Created custom reporting solutions for senior leaders by pulling, wrangling, and analyzing raw data directly from the Learning Management System (CSOD).

  • Mined 100+ TB data sets to extract insights and presented findings to executives.
  • Reduced team workload by 20 hours a month through best practices and automation.

Business Intelligence Analyst
Brainjolt – Pasadena, CA (Remote)

2019 – 2021

Designed and developed a comprehensive SQL database for extremely granular, high-velocity internal & partner data resulting in unprecedented attention to detail and business transparency.

  • Automated business intelligence reports for top executives using Google Analytics, Tag Manager, and Sheets.
  • Improved partner relationships using compelling data and instructive reports resulting in 20% higher CPMs.

Senior Database Marketing Manager
AT&T – El Segundo, CA (Remote)

2014 – 2019

Inspired a $40 million marketing initiative through analytical insights resulting in an 18% improvement to churn.

  • Leveraged unsupervised machine learning to segment customer base and used advanced forecasting algorithms to extrapolate trends resulting in numerous, multi-million-dollar marketing pivots and initiatives.
  • Defined and cultivated best practices and procedures that formed the backbone of Marketing forecasting.

Associate Director – Corporate Strategy
AT&T – Dallas, TX

2012 – 2014

Informed the decision-making process for the Chief Strategy Officer by leveraging public and proprietary data.

  • Created compelling visualizations and reports from FCC LMS data to value market-wide spectrum holdings.
  • Studied FCC regulations, simulated auctions, and performed interference analysis to identify key bottlenecks and estimate reverse & forward proceeds of the Broadcast Incentive Auction.

Electronics Technician (Nuclear)
US Navy – Norfolk, VA

2004 – 2010

Highly trained in the theory, analysis, and operation of complex systems via Nuclear Power School

  • Recommended reactor operating procedures to the Commanding Officer to ensure safety.
  • Built spreadsheet tool to process incoming field reports increasing the velocity of information sharing over 200%.


  • Data Analytics Nanodegree
    Udacity – Online
  • Masters of Business Administration
    University of Texas – Austin, TX
  • Bachelors of Science – Nuclear Engineering Technology
    Thomas Edison State University – Trenton, NJ

Other Qualifications

  • Able to learn rapidly and solve critical problems with logic and data
  • Advanced proficiency in Excel, Google Sheets, SQL, Python, R, and Tableau
  • Working experience with GIS, VBA, and Google Analytics/Ad Manager/Data Studio