Location,TX 77379,USA

Broadcast Incentive Auction Analysis

Matt Clayton | Business Intelligence & Analytics

Broadcast Incentive Auction Analysis

💪 This project required communicating spectrum auction budget expectations to an executive audience by synthesizing multiple analyses; from the very technical, like auction game-theory, to more nuanced market and industry analysis.

⚙️️ To build it required expert-level presentation and spreadsheet skills to combine data & analyses from multiple sources and clearly communicate their implications.

😌 The result was a data-driven strategy going into the Broadcast Incentive Auction with buy-in and support from multiple department stakeholders from Legal to Engineering.

My favorite part about this analysis was using Geographic Information System (GIS) 🌐 data & analysis to discover markets where auction dynamics would be constrained. This allowed us to develop proprietary intelligence 🧠 on the market power of various auction participants.

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