💪 This analysis was requested by a retail consumer products company to find optimization opportunities analyzing retail sales and ad spend data.

⚙️️ To conduct it required an ability to quickly familiarize oneself with data sets, uncover trends and outliers, and extrapolate insights and forecasts. Communication skills were also key due to a tight deliverable window and limited face time to present.

😌 The result was a succinct presentation outlining 13 recommendations for 7 business objectives with clear supporting analyses.

My favorite part about this analysis was working under pressure on a tight deadline but having a clean data set with hidden gems of insight for a holistic set of business recommendations.