Hi, I'm Matt.
I'm a Senior Data Analyst based in Houston, TX with over a decade of experience helping organizations see their data and make confident, insight-driven decisions. I've worked across high-stakes domains — from improving content moderation at Meta, optimizing ad spend attribution at Brainjolt, and preventing fraudulent payments and bad actors at FiveBy — and I thrive at the intersection of rigorous analysis and clear communication.
My work spans the full analytics lifecycle: I'm equally at home writing production-grade SQL, building self-serve dashboards in Tableau or Power BI, and walking a VP through a regression model in plain English. I believe the most impactful analysis is the one that actually changes behavior — and that requires both technical depth and an ability to convey insights fluently and plainly.
Before moving into analytics, I served in the U.S. Navy as a Nuclear-ET, which instilled a disciplined, mission-focused approach to getting things done under pressure. That background shapes how I prioritize, communicate, and deliver — especially in ambiguous or fast-moving situations.
Outside of work I'm interested in open-source tooling, home automation, and emergency preparedness.