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Matt Clayton

Contact

Phone 832.655.2470
Email matt@mattclayton.com
LinkedIn linkedin.com/in/matt-clayton-dot-com/
Website mattclayton.com/

Summary

Senior Data Analyst with a track record of turning complex data into clear, actionable insights across media, technology, and energy industries. Experienced in end-to-end analytics — from data modeling and pipeline development to executive reporting and business intelligence — with a focus on driving measurable business outcomes.

Skills

BI Tools: adobe-analytics, excel, facebook-ads, gis, google-analytics, google-sheets, google-tag-manager, numbers
Data Science: nlp, python, r, sas
Data Visualization: google-data-studio, keynote, power-bi, powerpoint, tableau, unidash
Databases: access, google-big-query, oracle, sql, teradata
Infrastructure: apache-hive, snowflake
Other: azure-devops, google-forms, lms-systems

Experience

FiveBy

Senior Data Analyst Jan 2025 – Present
  • Uncovered subtle data patterns and identified fraud through advanced analytics and risk modeling, blocking tens of thousands of fraudulent transactions and saving clients tens of thousands of dollars in fees and other costs.

Collabera @ CenterPoint Energy

Senior Data Analyst Jun 2024 – Jan 2025
  • Enhanced existing models to process operator comments improving categorization of field work orders by 70%.
  • Developed automated SQL process in Python to collect statistics, correlations, and outliers across 160k+ data fields, resulting in much greater QA efficiencies and allowing the team to rapidly analyze critical datasets.
  • Designed and built high-quality data solutions and processes enabling Data Analysts to support internal clients with zero friction, improving the timeliness, predictability, and accuracy of reports, dashboards and analyses.

Mindlance @ Apple

Data Analyst III Aug 2023 – May 2024
  • Formulated insights at scale by utilizing NLP in Python to translate & analyze global survey sentiment, making recommendations that improved training programs, marketing communications, and customer engagement.
  • Drove change management by standardizing measurement & KPI frameworks and building reporting tools for global, cross-functional teams leading to the organization adopting data-driven planning and execution.
  • -LMS Reporting-

Meta

Learning Data Business Analyst Dec 2021 – Jul 2023
  • Led a global, strategic analytics initiative with cross-functional teams, creating a real-time KPI dashboard to support internal clients resulting in a 40% reduction in turnaround time for training program development.
  • Improved decision-making by designing and implementing a new data stream, achieving 46% greater visibility into operational metrics and enabling auditable records of over a dozen global content moderation vendors.

ttcInnovations @ Facebook

Data Business Analyst Mar 2021 – Nov 2021
  • Reduced team workload by over 20 hours a month utilizing learning management systems and process automation to generate insights, resulting in timely and effective monthly, quarterly, & ad hoc reports for the Global Head of Learning.
  • Assessed LMS data systems to ensure strategic and operational alignment with end-user communities and implemented industry standard KPIs to measure and improve global content moderation training programs.

Brainjolt

Business Intelligence Analyst Jul 2019 – Feb 2021
  • Created a logistic regression model to identify profitable Facebook ads which reduced unprofitable spend by 80%.
  • Partnered with Data Engineers and internal stakeholders to create a proprietary BigQuery database of real-time user engagement and ad performance data, unlocking advanced analytics and BI opportunities.
  • Relentlessly tracked and monitored KPIs, evaluated trends, and presented findings and to the CEO and VPs reducing website downtime events by 50% and inspiring critical business decisions and product strategies.

AT&T

Senior Marketing Manager Jul 2017 – Jun 2019
  • Led subscriber forecasts in AT&T's official budgeting process, building consensus across four organizations and defending analytical integrity against pressure to inflate projections.
  • Combined ML segmentation & advanced forecasts to find hidden insights, resulting in a major marketing pivot.
Sr Database Marketing Manager Apr 2014 – Jun 2017
  • Maintained forecasting continuity solo through a 6-to-1 team reduction, later rebuilding to a team of 4 while serving as cross-functional SME for marketing, finance, and corporate strategy.
  • Leveraged large, disparate datasets to proactively uncover insights into a technical customer experience issue; recommended and executed a trial that reduced churn by 18% and spawned a $20 million marketing program.
Associate Director Corporate Strategy Jul 2012 – Mar 2014
  • Crafted actionable and compelling stories for senior leaders putting data into context and making complex concepts easy to understand for time-pressed decision makers leading to numerous strategic actions.
  • Leveraged excellent communication and presentation skills to brief the Chief Strategy Officer and SVPs on strategic analyses resulting in successful, data-driven decisions on fiber buildouts.
  • Closely tracked industry, technological, and regulatory trends in the global spectrum market becoming a trusted SME and the primary POC for market intelligence, competitive analysis, and briefs for senior leaders.

Education

Data Analyst Nanodegree Udacity
Master of Business Administration University of Texas – Austin
Bachelor of Science in Nuclear Engineering Technology Thomas Edison State University